A conceptual rebrand for Tic Tac. The goal was to update the brands look, feel, and brand positioning. With this project, Tic Tac was framed as a quick moment of joy that can be found throughout the consumer’s day. Over it’s long history, Tic Tac has ventured far beyond it’s original flavors. The logo was changed to the iconic shape to reflect this; encompassing the large variety of non-mint flavors.